Julien Bredontiot
创意总监 at Ogilvy Paris
Boulogne-Billancourt, 法国
标题the milkmAId
广告公司
广告战役 the milkmAId (AI)
广告主 Nestlé
品牌 La Laitière
Posted11月 2022
行业领域 牛奶冷甜点
剧情简介 The Rijksmuseum's research team recently revealed new objects hidden in the Vermeer’s Milkmaid, propelling it into the center of conversations.But in France, The Milkmaid is also one of Nestlé's most iconic yogurt. An opportunity for the brand to reveal even more...Less than 24 hours after these discoveries, we reveal things not inside, but outside the painting using AI outpainting new possibilities.With almost 1000 iterations and prompts, we revealed to the world an extended version of The Milkmaid, now with many people who patiently admire her while she prepares her delicious yoghurts. With 0€ media budget, this first ad created with AI outpainting technology was event featured in the most watched TV news in France. More than 350 years after its creation, Nestlé has revealed a new facet of this masterpiece, which proves, as this famous brand signs, that it is so pleasurable good to take the time.
媒体类别 互动
Marketing Director
广告经理
President
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创意总监
创意总监
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