标题 | BrokerageAmerica Website |
广告公司 | Dirty Water Integrated |
广告战役 | Middleman - BrokerageAmerica |
广告主 | BrokerageAmerica |
品牌 | BrokerageAmerica |
Posted | 2月 2002 |
行业领域 | 网上金融服务 |
广告口号 | Cut to the trade |
剧情简介 | BrokerageAmerica is a new discount online stock trading company which features free stock trades to consumers. |
哲学 | By making online traders aware that they didn't really get rid of the broker when they traded online, we instantly gained their attention and predisposed them to check out BrokerageAmerica. Creatively, we conveyed that because as a market maker, BrokerageAmerica eliminated the middleman - and lets online traders "cut to the trade" and save commissions. |
问题 | Needed to successfully launch a no-frills brokerage service in a severely contracted economy when established brands are suffering and online traders are looking for more (not fewer) added services. Our key insight was that online traders were very resentful of brokers. And, they didn't realize that even when they traded online, a broker was involved. |
媒体类别 | 网站 |
市场 | 美国 |
更多信息 | www.BrokerageAmerica.com |
执行创意总监 | Sam Gulisano |
创意总监 | John Campbell |
文案 | Rob Austin |
文案 | Dave Prager |