| 标题 | Park |
| 广告公司 | Y&R London |
| 广告战役 | Be a free range Londoner - Visit London |
| 广告主 | Visit London Limited |
| 品牌 | Visit London |
| 首次发布日期 | 2008 / 5 |
| 产品 | visitlondon.com |
| 行业领域 | 目的地（国家与地点） |
| 广告口号 | Be a free range Londoner. |
| 问题 | With 40% of the city taken up by green space or open water, London is the world’s greenest ‘global’ city, however, there’s reason to believe that many residents are either unaware of the local gems right on their doorstep – or are too apathetic to explore further. The campaign shows quirky egg-wearing Londoners enjoying a variety of what some may consider surprisingly inviting locations such as canal walkways and roof terraces. Targeted at young professionals in their 20s and 30s, and urban families with small children to entertain, the idea behind the creative is to challenge them to break their normal routine, tap into their ‘inner explorer’ and make the most of London’s great outdoors. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 创意总监 | Damon Collins |
| 美术指导 | Dan Hubert |
| 文案 | Dan Hubert |
| 美术指导 | Amber Casey |
| 文案 | Amber Casey |
| Creative Planner | Lucy Howard |
| 客户总监 | Holly Smith |
| Media Planner | Seeta Kalghatgi |
| Typographer | Jason Hyde |
| 摄影师 | Dave Stewart |
| Retoucher | Mark Kendrick |
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- 广告公司:
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- 广告公司:
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