| 标题 | A Coin For A Life (Board) |
| 广告公司 | Proximity Bucharest |
| 广告战役 | A Coin For A Life |
| 广告主 | Nesu Foundation |
| 品牌 | Nesu Foundation |
| 首次发布日期 | 2014 / 4 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | For the benefit of Nesu Foundation - some big-hearted fellows who help disabled children back here in Romania - we installed a device at the stadium entry, that raised the coins fans were throwing away. We did this on the biggest stadium in the country - National Arena - at 3 Champions League football matches. |
| 哲学 | Because of violent incidents in the past, coins have been forbidden by UEFA on European stadiums. This is why fans throw them on the ground right in front of stadiums upon entering matches. |
| 结果 | We believe the idea sparked a new fundraising model, being applied in the same manner later at a different football match in Romania for a totally different cause. It also initiated a kinda hefty conversation in our mainstream media and social media about a new perspective in football: using stadiums to generate social change for good. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Cristian Pantazi |
| 战略企划总监 | Stefan Chiritescu |
| 客户总监 | Ada Teslaru |
| 文案 | Iulian Barbulescu |
| 美术指导 | Csaba Nacu |
| 美术指导 | Radu Zaharescu |
| Head of Production | Dan Hubert |
| 客户总监 | Andrei Dragu |
| 客户经理 | Razvan Soroceanu |
| 后期制作 | Commitet |
| 音乐公司 | Tibi Menyhart |
| 制作经理 | Liviu isop |
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