| 标题 | Old woman |
| 广告公司 | Kastner & Partners |
| 广告战役 | Beautiful minds |
| 广告主 | Alzheimer's Foundation of America |
| 品牌 | Alzheimer's Foundation of America |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | There’s little knowledge about the benefit of coloring for those who suffer from dementia. Although color therapy has been prescribed since the early 1900, coloring is perceived as kid’s activity. Knowing that our illustrators throw away hundreds of sketches on a daily basis, we put our creative waste to a good use. We went into our trash, selected 40 unused and uncolored drawings and made them into a coloring book for Alzheimer’s. |
| 媒体类别 | Integrated Media/360 Activation |
| 首席创意官 | Brandon Rochon |
| 创意总监 | Simone Nobili |
| 美术指导 | Patrick Hodges |
| 美术指导 | Nick Jones |
| 文案 | Simone Nobili |