The spot centers around a backyard grill out with the host battling a flare-up on his grill. He struggles between sacrificing the brats on the grill or the cold beer in his hand. He decides to cool the coals with his beer and save the day. The spot closes with, The day you learn that being a hero doesnt come without a price, welcome to heaven on a bun."
哲学
The basic idea is to center small stories around the grill and feature the rituals and techniques that surround a true brat fry. We want consumers to know that there are certain things such as boiling it in beer and onions first or not poking a brat that really bring out Johnsonvilles full flavor. Weve captured real moments (that our own consumers told us about) in order help consumers achieve the ultimate grilling experience in their own backyard. We enlisted Chicago native and noted regular guy Jim Belushi to be our voiceover to avoid any corporate feel.
问题
Johnsonville was seeking to provide consumers with helpful tips on how to grill Johnsonville Brats and insights on the brat grilling culture. How a person grills a Johnsonville brat is important in order to bring out that full, juicy flavor. Were just helping them achieve that.