| 标题 | Demon Baby |
| 广告公司 | adam&eveDDB |
| 广告战役 | Volkswagen Brand 1995-2001 |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 6月 2002 |
| 产品 | Lupo |
| 行业领域 | 轿车 |
| 哲学 | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Jeremy Craigen |
| 创意总监 | Ewan Patterson |
| 广告经理 | Andrew Coombe |
| 创意总监 | Chris Barraclough |
| 创意总监 | Sam Ball |
| 创意总监 | Dave Bedwood |
| 客户企划 | Hannah Wren |
| 广告经理 | Rod McLeod |