| 标题 | Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist |
| 广告公司 | Try Reklamebyrå |
| 广告战役 | Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist |
| 广告主 | Aschehoug Publishing |
| 品牌 | Doctor Proktor |
| 首次发布日期 | 2010 / 9 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | Monsters are cool |
| 哲学 | Task: To launch the childrens book "Doctor Proktor and the end of the world. Maybe." about the cruel monster The Moon Chameleon.Idea: "Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist" - a big exhibition of 24 full size monsters at The Natural History Museum. |
| 问题 | Books are losing the battle for childrens attention in Norway – and sales are going down. |
| 结果 | - The exhibition set a new all time high attendance records for the museum – so far 75 000 people have visited, and the exhibition is extended until August 2011. - So far, every second child of Oslo has attended! - Massive coverage in all medias; tv, radio, print, online (even headlines in the tv news) - The book went to no 1 of the sales chart of all literature – as the first Norwegian childrens book ever - The three books have sold over 70 000 copies (extremely high in Nowegian standards) since the opening. - The childrens book we wrote – as part of the campaign - has sold 10 000 copies itself and became one of the most selling Norwegian childrens book last year. |
| 媒体类别 | 事件 |
| Graphic Designer | Ole Jacob Boe Skattum |
| Graphic Designer | Marianne Eskeland |
| 动画 | Kristin Günther |
| 动画 | Pjotr Sapegin |
| 客户主管 | Morten Polmar |
| 广告公司制片 | Cathrine Wennersten |
| 美术指导 | Egil Pay |
| 文案 | Lars Joachim Grimstad |
More Work
SEE ALLClone
- 品牌:
- DNB
- 广告公司:
- Try Reklamebyrå
Silver Hand
- 品牌:
- Canal Digital
- 广告公司:
- Try Reklamebyrå