Egil Pay
AD at TRY/Apt
Oslo, 挪威
标题Nothing™
BriefIn our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. 

The more money people saved, the bigger box of Nothing they got.
广告战役 Nothing™
广告主 DNB
品牌 DNB Spare
Posted11月 2018
行业领域 网上金融服务
剧情简介 Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives.
媒体类别 案例研究
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美术指导
美术指导
美术指导
美术指导
广告公司制片
广告公司制片

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