| 标题 | Drag Him Away |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | Drag Him Away |
| 广告主 | National Centre for Domestic Violence |
| 品牌 | NCDV |
| 首次发布日期 | 2012 / 4 |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf. |
| 媒体类别 | 户外广告 |
| 制作公司 | Grand Visual |
| 创意团队 | Hugh Todd |
| 创意团队 | Adam Scholes |
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