| 标题 | Beautiful is Relentless |
| 广告公司 | Prism |
| 广告战役 | Beautiful is Relentless |
| 广告主 | Aston Martin |
| 品牌 | Aston Martin DBX |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 哲学 | Great Guns director Daisy Zhou has shot a bold new film to mark the launch of Aston Martin’s newest model and first-ever SUV: the Aston Martin DBX. Built at the new Aston Martin St Athan production facility in South Wales, the DBX takes the qualities and characteristics that have defined the brand for over a century to a whole new level. Creatively devised by Prism and produced by Great Guns, the striking piece explores light, dynamism, and emotion – drawing on Daisy’s own memories of childhood to express the innate qualities of a particular time and place. The launch film reimagines a journey in the Aston Martin DBX through a surreal, childlike vision. Alongside striking shots of the DBX racing around a circuit, we see brief moments of contemporary dance, giant figures emerging from the ground, and a group of people sprinting across a field at dusk. Zhou cleverly shows off the car in all its beauty and design whilst intercutting with this stunning, surreal imagery that acts as a metaphor for the car’s childlike spirit of adventure. To create the dynamic piece, Daisy was provided with a briefing deck from Aston Martin that suggested the overall feeling of what they wanted for the various assets. No script was provided – with Aston Martin and Prism wanting Daisy to have the freedom to use her own creativity to come up with unique visuals and sound design for the piece. Daisy and Great Guns worked closely with Prism and the Aston Martin team throughout the process to create all assets – including the BTS films. When planning the film, the Great Guns director thought a lot about the use of neon, red, and teal colours that were part of the original briefing deck. |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | Great Guns |
| Offline | Great Guns |
| Grade | Envy Post |
| VFX Company | Envy Post |
| 广告公司制片 | Laura Garriga |
| 导演 | Daisy Zhou |
| 摄影指导 | Daisy Zhou |
| Assistant Director | Pedro Outon |
| 执行制片 | Laura Gregory |
| 执行制片 | Kate Phillips |
| 执行制片 | Mathew Alden-Morris |
| Line Producer | Dale Healy |
| DIT | Esteban Wiaggio |
| 剪辑师 | Karel Van Bellingham |
| Grade | Jax Harney |
| Music production consultant | Orin Walter |
| Sound Engineer | Mike Horner |
| 音乐作曲家 | Jordon Wi-Fi |
| 音乐作曲家 | Trigga |
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