标题 | Tennis |
广告公司 | Publicis Dallas |
广告战役 | Heritage - Zale Corporation |
广告主 | Zale Corporation |
品牌 | Bailey Banks & Biddle |
首次发布日期 | 1998 / 12 |
产品 | Jewelry Stores |
行业领域 | 杂货店、专卖店 |
广告口号 | Corrigan's has been a Bailey Banks & Biddle Jeweler since 1977. |
剧情简介 | To help convert a long-established regional jewelry chain to the Bailey Banks & Biddle name, a focus on the latter's heritage was chosen to build immediate credibility. The ad features specific heirlooms Bailey Banks & Biddle created and then reinforced that the regional chain(Corrigan's or Sweeny's) has been part of the Bailey Banks & Biddle family for a long time. |
媒体类别 | 杂志 |
市场 | 美国 |
创意总监 | Jamie Hoemann |
文案 | Mike Fiddleman |
美术指导 | Tiffany Shaw |
摄影师 | Rob Devenport |