| 标题 | Bowl |
| 广告公司 | Publicis Dallas |
| 广告战役 | Heritage - Zale Corporation |
| 广告主 | Zale Corporation |
| 品牌 | Bailey Banks & Biddle |
| 首次发布日期 | 1998 / 12 |
| 产品 | Jewelry Stores |
| 行业领域 | 杂货店、专卖店 |
| 广告口号 | Corrigan's has been a Bailey Banks & Biddle Jeweler since 1977. |
| 剧情简介 | To help convert a long-established regional jewelry chain to the Bailey Banks & Biddle name, a focus on the latter's heritage was chosen to build immediate credibility. The ad features specific heirlooms Bailey Banks & Biddle created and then reinforced that the regional chain(Corrigan's or Sweeny's) has been part of the Bailey Banks & Biddle family for a long time. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 创意总监 | Jamie Hoemann |
| 文案 | Mike Fiddleman |
| 美术指导 | Tiffany Shaw |
| 摄影师 | Rob Devenport |
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