标题 | Nothing™ |
Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. The more money people saved, the bigger box of Nothing they got. |
广告战役 | Nothing™ |
广告主 | DNB |
品牌 | DNB Spare |
Posted | 11月 2018 |
行业领域 | 网上金融服务 |
剧情简介 | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
媒体类别 | 案例研究 |
文案 | Mads Rolland Krogh |
文案 | Lars Joachim Grimstad |
文案 | Thea Bjørndal Iversen |
文案 | Camilla Bjornhaug |
美术指导 | Sebastian Rasch |
美术指导 | Egil Pay |
美术指导 | Anette Bellika Finnanger |
美术指导 | Preven Moan |
广告公司制片 | Arne Eggen |
广告公司制片 | Kristina Skogen |
Jeppe Gjesti |