标题 | Like Drinking Your Favorite Song & Deep Dark Black Ray of Sunshine |
广告公司 | Brand Architecture International New York |
广告战役 | Refreshes Your Spirit |
广告主 | Diageo |
品牌 | Guinness |
Posted | 2月 2001 |
行业领域 | 啤酒,苹果酒 |
广告口号 | Guiness refreshes your spirit. |
剧情简介 | Already ranked among the top 10 imported brands in America, Guinness is pursuing a fast-track marketing initiative to take it to the next level. And that means inviting more people, more often, to the Guinness experience. The 'Refreshes the Spirit' campaign gives a whole new meaning to 'refreshment' - one that's deeper, richer and a good deal more compelling. |
媒体类别 | 平面 |
市场 | 美国 |
创意总监 | Marty Weiss |
联合创意总监 | Zach Watkins |
文案 | Zach Watkins |