| 标题 | New Chapter |
| 广告公司 | Åkestam Holst /NoA |
| 广告战役 | New Chapter |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2019 / 9 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | A mother is sad as she helps her daughter move out of the house to start a new chapter in life. The moment is symbolised by an Ikea shelving unit on which the mother recorded her child's growth in pencil marks. Later, when the mother comes to visit, the daughter reveals that she's kept the shelf and its pencil marks as a memento. The goal of the film is to inspire people to live more sustainably: a new apartment doesn't have to be filled with new furniture. Ikea, where life happens. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Bacon |
| Upright Music | |
| 导演 | Martin Werner |
| 客户经理 | Anna Nollendorfs |
| Strategist | Jerker Winther |
| Client Director | Kjell Månsson |
| 文案 | Rickard Beskow |
| 文案 | Mark Ardelius |
| 美术指导 | Eva Wallmark |
| 美术指导 | Jesper Holst |
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