哲学 | The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME’s new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase. The spot gives a gently mischievous twist on how small things truly make a big difference, especially when it comes to falling in love. Directed by Martin Werner and produced by Bacon with Stockholm-based agency King, the campaign introduces a string of relatable characters in over-the-top situations making for a charming and humorous result. With a nothing short of classic soundtrack. The H&M HOME brand campaign goes live on 2 February 2023, and can be seen online on hm.com, YouTube, Meta as well as on TV in selected markets. H&M HOME is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets. |