| 标题 | Irresistibly pointless trueview ads |
| 广告公司 | Åkestam Holst /NoA |
| 广告战役 | Irresistibly pointless trueview ads |
| 广告主 | IKEA |
| 品牌 | Ikea furniture |
| Posted | 6月 2018 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 剧情简介 | With the concept Where Life Happens, Ikea shows that it understands people's real lives. And in real life, people skip YouTube ads. Most brands pray that people will watch them. Ikea did the opposite. The actors in these ads actually beg viewers to skip the boring content. And to rub it in the ads are over five minutes long. The results were astonishing. People watched the ads for over 3 minutes, way above industry average, and 39% stayed through the whole thing. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Magnus Jakobsson |
| 文案 | Mark Ardelius |
| 美术指导 | Jesper Holst |
| 制作公司 | Bacon |
| 导演 | Martin Werner |
| 制作公司制片 | Richard Bjorlin |
| 广告公司制片 | Leila Widgren |
| Graphic Designer | Anna Forsberg |
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