标题 | Hard To Impress (30s) |
广告公司 | Colenso BBDO Auckland |
广告战役 | The Child Replacement Programme |
广告主 | Mars, Inc. |
品牌 | Pedigree |
Posted | 7月 2017 |
行业领域 | 宠物食品、宠物保健产品及服务 |
剧情简介 | Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog. |
媒体类别 | 电视 |
长度 | |
制作公司 | Exit Films |
媒介公司 | Starcom NZ |
执行创意总监 | Steve Cochrane |
美术指导 | Andre Sallowicz |
文案 | Simon Vicars |
导演 | Adam Gunser |
制作公司制片 | Declan Cahill |
客户经理 | Alice Sopwith |
Business Director | Abbi Barker |
摄影师 | Will Bailey |
Sound Designer | Franklin Road |
Creative Chairman | Nick Worthington |
Group Business Director | Ahmad Salim |
Brand Manager | Maria Parsons (Granados) |
客户企划 | Ed Gunn |
Marketing Manager | Cormac van den Hoofdakker |
Marketing Director | Oliver Downs |
Director of Broadcast | Jen Storey |
制片 | Serena Fountain-Jones |
客户经理 | Jaimie Crighton |
Executive Digital Producer | Tim Freeman |
数字制片 | Will Thorat |
数字设计 | Dean Pomfret |
Digital Developer | Dave Arcus |
Retoucher | Reks Kok |