标题 | The Child Replacement Programme/Hard To Impress |
广告公司 | Colenso BBDO Auckland |
广告战役 | The Child Replacement Programme |
广告主 | Mars, Inc. |
品牌 | Pedigree |
Posted | 10月 2021 |
剧情简介 | Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog. |
媒体类别 | 电视 |
长度 | |
导演 | Adam Gunser |
Marketing Director | Oliver Downs |
Marketing Manager | Cormac van den Hoofdakker |
Brand Manager | Maria Parsons (Granados) |
制作公司 | Exit Films |
Sound Designer | Franklin Road |
媒介公司 | Starcom NZ |
执行创意总监 | Steve Cochrane |
Creative Chairman | Nick Worthington |
美术指导 | Andre Sallowicz |
文案 | Simon Vicars |
制作公司制片 | Declan Cahill |
Business Director | Abbi Barker |
客户企划 | Ed Gunn |
Director of Broadcast | Jen Storey |
摄影师 | Will Bailey |
客户经理 | Alice Sopwith |
Group Business Director | Ahmad Salim |