标题 | Sheep |
广告公司 | AMV BBDO |
广告战役 | White Out Of Red - The Economist |
广告主 | The Economist |
品牌 | The Economist |
Posted | 11月 2001 |
行业领域 | 报纸、杂志、书籍 |
哲学 | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
媒体类别 | Billboard |
市场 | 英国 |
执行创意总监 | Peter Souter |
文案 | Sean Doyle |
美术指导 | Dave Dye |
广告经理 | Jacqui Kean |
美术指导 | Paul Brazier |
美术指导 | Jeremy Carr |
文案 | Jeremy Carr |
文案 | Nick Worthington |