| 标题 | Lose The Ability |
| 广告公司 | AMV BBDO |
| 广告战役 | White Out Of Red - The Economist |
| 广告主 | The Economist |
| 品牌 | The Economist |
| Posted | 7月 2001 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 广告经理 | Jacqui Kean |
| 执行创意总监 | Peter Souter |
| 美术指导 | Paul Brazier |
| 美术指导 | Dave Dye |
| 美术指导 | Jeremy Carr |
| 文案 | Jeremy Carr |
| 文案 | Nick Worthington |
| 文案 | Sean Doyle |
More Work
SEE ALLAF Drinks
- 品牌:
- AF Drinks
- 广告公司:
- The Tuesday Club
Hyena
- 品牌:
- The Lion's Share Fund
- 广告公司:
- The Tuesday Club
A Fire Inside (Trailer)
- 品牌:
- NRMA
- 广告公司:
- Thinkerbell Pty Ltd
Rags
- 品牌:
- Pedigree
- 广告公司:
- Colenso BBDO Auckland
Monty
- 品牌:
- Pedigree
- 广告公司:
- Colenso BBDO Auckland