| 标题 | Do Not Open |
| 广告公司 |
Dentsu Next
|
| 广告战役 |
Do Not Open
|
| 广告主 |
Domaine Chandon Winery
|
| 品牌 |
étoile
|
| Posted | 2月 2007 |
| 产品 |
Sparkling Wine
|
| 行业领域 | 葡萄酒，香槟
|
| 广告口号 | Do Not Open |
| 剧情简介 | The insert is sealed with a warning that says, Do not open. When the reader rips open the insert (as most will undoubtedly do) they are greeted with a second headline that says, Clearly, youre not afraid to break the rules. Neither are we. |
| 哲学 | Unlike other high-end sparkling wines and champagnes, étoile has a different way of producing their fine product. We needed to show this in a compelling and interesting way. We asked people not to open the outer portion of the ad, and when they most likely opened it, they interacted with the brand in a way that went beyond a normal print ad. |
| 问题
| From the vineyards to the bottle, étoile was crafted with an unrelenting passion for producing the ultimate sparkling wine from California. Because the wine makers were not afraid to challenge tradition and break some rules in the crafting of this exceptional sparkling wine, the ad agency had to create advertising that reflected that revolutionary idea. |
| 结果 | Overwhelmingly positive results from the client and consumer. |
| 媒体类别 |
Free Standing Insert
|
| 市场 | 美国 |
| 执行创意总监 |
Rick Colby
|
| 客户主管 |
Kathleen DeFreitas
|
| 广告公司制片 |
Theresa Dent
|
| 客户总监 |
Diane Dreyer
|
| 美术指导 |
Elke Erschfeld
|
| 文案 |
David Muldoon
|
