Mark Bernath
Executive Creative Director at Wieden & Kennedy
Amsterdam, 荷兰
标题Join the Flip Side (105s)
广告公司
广告战役 Join the flip side
广告主 Samsung
品牌 Samsung Galaxy
Posted11月 2022
行业领域 手机与寻呼机
剧情简介 Switching phone brands can be a scary prospect.And sticking to what you’re used to can quickly become default, even if the latest tech doesn’t get you quite as excited as it used to.But there is something truly magical and unique about the first time you see a Galaxy Z Flip 4.Our campaign is a dramatic film, centered around this phenomenon.Its protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friend’s brand new Z Flip 4.As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Samsung’s form as the world folds and flips around her.The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4.
媒体类别 Web Film
Managing Director
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
文案
执行制片
制作公司制片
客户企划
客户企划
Strategy Director
客户总监
客户总监
客户经理
Business Affairs
Studio Director
设计师
设计师
制作公司
导演

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