Mark Bernath
Executive Creative Director at Wieden & Kennedy
Amsterdam, 荷兰
标题AWESOME is for Everyone
广告公司
广告战役 AWESOME is for Everyone
广告主 Samsung
品牌 Samsung Galaxy A
首次发布日期 2019 / 12
行业领域 手机与寻呼机
哲学 Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team.
媒体类别 互动
长度
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
文案
Group Account Director

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