标题 | AWESOME is for Everyone |
广告公司 | Wieden + Kennedy Amsterdam |
广告战役 | AWESOME is for Everyone |
广告主 | Samsung |
品牌 | Samsung Galaxy A |
首次发布日期 | 2019 / 12 |
行业领域 | 手机与寻呼机 |
哲学 | Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team. |
媒体类别 | 互动 |
长度 | |
执行创意总监 | Mark Bernath |
执行创意总监 | Eric Quennoy |
创意总监 | Caleb Al-Jorani |
创意总监 | Bern Hunter |
美术指导 | Anyaa Dev |
文案 | Chris Taylor |
Group Account Director | David Newsome |