| 标题 | Lovers |
| 广告公司 | GSD&M |
| 广告战役 | Anti-smoking - National Alliance for Tobacco Cessation |
| 广告主 | American Legacy Foundation |
| 品牌 | National Alliance for Tobacco Cessation |
| Posted | 9月 2008 |
| 产品 | BecomeAnEx.org |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 剧情简介 | The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes. |
| 哲学 | Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers. |
| 问题 | The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life. |
| 媒体类别 | 互联网广告/横幅 |
| 市场 | 美国 |
| 更多信息 | www.relearntriggertown.com |
| 执行创意总监 | Mark Taylor |
| 集团创意总监 | John Trahar |
| 集团创意总监 | Luke Sullivan |
| 文案 | Stephen Land |
| 美术指导 | Cheyenne Gallion |
| 广告公司制片 | Shannon Swenson |
| 插图 | Ordinary Kids |
| 动画 | Homero Cavazos |
| 插图画家 | Ferris Plock |
| 编程人员 | Homero Cavazos |
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