Eric Cruz
执行创意总监 at Akqa Shanghai
Kuala Lumpur, 马来西亚
标题Role Playing Run
广告公司
广告战役 Role Playing Run
广告主 Nike
品牌 Nike
首次发布日期 2018
行业领域 服装、时装和鞋类
哲学 Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner?

This is Nike RPR, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace 
of a real training session.
What if running made you realize you are tougher than you think? On Run Track 3 with star sprinter Ge Manqi, race through distractions and temptations, and don't look back.
What if running was a game and your body was the controller? On Run Track 2 with rookie runner Liang Jinsheng, race through 8-bit classics, a robot battle, and a dinosaur chase.
What if running could free you from creative block? On Run Track 1 with musician Li Ronghao, discover how running his neighborhood can unleash his imagination.
媒体类别 平面
ECD
Script Writer
Script Writer
创意团队
创意团队
创意团队
创意团队
Music
Music
Music
摄影师
插图画家
插图画家
插图画家
插图画家

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