标题 | Role Playing Run |
广告公司 | AKQA |
广告战役 | Role Playing Run |
广告主 | Nike |
品牌 | Nike |
首次发布日期 | 2018 |
行业领域 | 服装、时装和鞋类 |
哲学 | Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner? This is Nike RPR, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace of a real training session. What if running made you realize you are tougher than you think? On Run Track 3 with star sprinter Ge Manqi, race through distractions and temptations, and don't look back. What if running was a game and your body was the controller? On Run Track 2 with rookie runner Liang Jinsheng, race through 8-bit classics, a robot battle, and a dinosaur chase. What if running could free you from creative block? On Run Track 1 with musician Li Ronghao, discover how running his neighborhood can unleash his imagination. |
媒体类别 | 平面 |
ECD | Eric Cruz |
Script Writer | Daisy Liu |
Script Writer | Miranda Yuan |
创意团队 | Meeyee Foong |
创意团队 | Ines Li |
创意团队 | Achur Chen |
创意团队 | Sia Song |
Music | Thomas Faucher |
Music | Fabien Langard |
Music | Ronald Ng |
摄影师 | Jedi Zhou |
插图画家 | Magdiel Lopez |
插图画家 | Dan Matutina |
插图画家 | Egle Zvirblyte |
插图画家 | Shotopop |