| 标题 | My Sole Story |
| 广告公司 | AKQA |
| 广告战役 | My Sole Story |
| 广告主 | Nike |
| 品牌 | Nike Running |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes. Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network. 30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China. |
| 媒体类别 | 手机广告 |
| 长度 | |
| 更多信息 | http://thevoted.com/sh/nike/mysolestory/ |
| 执行创意总监 | Eric Cruz |
| 文案 | Derek Lui |
| 文案 | Nana Shao |
| 美术指导 | Joshua Lim |
| 美术指导 | Dominic Tang |
| 数字艺术指导 | Dominic Tang |
| 数字艺术指导 | Joshua Lim |
| 技术总监 | Neil Nand |
| Developer | Ethan Chiu |
| 插图画家 | Driv Loo |
| 插图画家 | Stephen Lau |
| 插图画家 | Teh Lian Siah |
| 插图画家 | Chen Chen |
| Interactive Designer | Joshua Lim |
| Interactive Designer | Dominic Tang |
| Interactive Designer | Ed Yap |
| Interactive Designer | Chen Chen |
| 客户总监 | Stefan Hawes |
| 客户总监 | Xu Zi |
| 客户经理 | Charlene Zhou |
| 战略企划总监 | David Buckley |
| 广告公司制片 | Pete Gibson |
| 广告公司制片 | Eric Cruz |
| 制作公司 | Akqa Shanghai |
| 导演 | Eric Cruz |
| 导演 | Tan Shi Bin |
| 执行制片 | Eric Cruz |
| 制片 | Eric Cruz |
| 后期制作 | Fnlprjct |
| 后期制作 | Akqa Shanghai |
| 数字制作小组 | Tan Shi Bin |
| 数字制作小组 | Jim Chuah |
| 数字制作小组 | Wuzheng Sim |
| 数字制作小组 | Kenix Ho |
| 数字制作小组 | Yong Chen Kuan |
| 数字制作小组 | Chen Tzer Ming |
| 数字制作小组 | Chow Chin Sien |
| 数字制作小组 | Ed Yap |
| 音效制作 | The Rec Room Sdn Bhd |
| Sound Designer | Jashir Bin Junaidi |
| Audio Village / Sound Studio Producer | Siew Kim Foong |
| 音乐作曲家 | Kieran Kuek |
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