ONCE - "The Colors Of The Flowers"

J. Walter Thompson España

J. Walter Thompson España Madrid, 西班牙

奖项

4829

该广告属于ACT Responsible项目展品

品牌: ONCE
国家: 西班牙

广告主: Organización Nacional de Ciegos de España

标题	The Colors Of The Flowers
标题 (原始语言)	Los Colores De Las Flores
广告公司	J. Walter Thompson España
广告战役	The Colors Of The Flowers
广告主	Organización Nacional de Ciegos de España
品牌	ONCE
Posted	2月 2011
行业领域	疾病认知、救助机构
剧情简介	JWT has created a new campaign for the ONCE which tells how a blind child of seven years can be studied like any other child in a school or college and be one more.
剧情简介 (原始语言)	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> JWT ha creado una nueva campana para la ONCE donde se cuenta cómo un niño ciego de siete años puede estudiar, como cualquier otro nino, en un colegio o instituto y ser uno más.
哲学	For this new challenge Diego has the support of their teachers, classmates and friends, their parents and, of course, educational services, ONCE, which provides everything needed for it to be a more her school. Diego is one of 7,500 blind children studying in schools and colleges of our country.
哲学 (原始语言)	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> Para este nuevo reto Diego cuenta con el apoyo de sus profesores, de sus compañeros de clase y amigos, de sus padres y, por supuesto, de los servicios educativos de la ONCE, que le proporcionan todo lo necesario para que pueda ser uno más en su cole. Diego es uno de los 7.500 ninos ciegos que cursan estudios en los colegios e institutos de nuestro pais.
问题	Through "The Colours of Flowers. The educational model ONCE, we can see how our hero, Diego, a boy of 7 years blind from birth, faces homework to explain what the color of the flowers.
问题 (原始语言)	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> A través de “Los colores de las Flores. El modelo educativo de la ONCE”, podemos ver cómo nuestro protagonista, Diego, un niño de 7 anos ciego de nacimiento, se enfrenta a la tarea escolar de explicar cómo es el color de las flores.
结果	The campaign, produced by Bosalay and under the direction of filmmaker Michael Santesmeses was an extra challenge in video because there are no actors . The protagonist, friends, parents and teachers, all people involved are real. As a result we enjoy a history fraught with credibility, lively and upbeat, which is shown fully integrated Diego in college where it is simply one among their peers.
结果 (原始语言)	<!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if !mso]> <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> </object> <style> st1\:*{behavior:url(#ieooui) } </style>
媒体类别	影视
执行创意总监	Miguel Bemfica
创意总监	Santiago Elena
创意总监	Alberto Quirantes
制作公司	Bosalay Films
广告公司制片	Luciano Firmo
客户经理	Marisa Chamizo
客户经理	Cristina González
客户经理	Belinda Rodriguez