标题 | Ugly Duckling |
Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
广告公司 | MRM//McCann |
广告战役 | Backwards Stories |
广告主 | Groupe PSA |
品牌 | Vauxhall |
Posted | 11月 2019 |
行业领域 | 轿车 |
剧情简介 | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
媒体类别 | 广播 |
Creative President | Adrian Botan |
首席创意官 | Miguel Bemfica |
首席创意官 | Vince McSweeney |
执行创意总监 | Eduardo Battiston |
执行创意总监 | Nick Cooper |
Head of Art | Rafael Merino |
文案 | Alberto Espeja |
文案 | Joe Ivory |
Senior Art Director | Jamie Buckingham |
美术指导 | Pablo Camarero |
执行创意总监 | Chris Robertson |
广播节目制作 | Justin Sanders |
Sound Editing | Dave Bush |