Harry Rosen - "Hijacking the Masters"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, 加拿大

1697

标题	Hijacking the Masters
广告公司	Zulu Alpha Kilo
广告战役	Hijacking the Masters
广告主	Harry Rosen
品牌	Harry Rosen
Posted	11月 2022
行业领域	服装
剧情简介	We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style.
问题	Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel.
媒体类别	案例研究
首席创意官	Zak Mroueh
执行创意总监	Wain Choi
创意总监	George Ault
文案	George Ault
创意总监	Jacob Gawrysiak
美术指导	Jacob Gawrysiak
客户经理	Jessica Hill
客户经理	Robyn Morrissey
客户经理	Cosmo Haskard
客户经理	Chris Rosario
Planning Team	Heather Segal
Planning Team	Cameron Fleming
广告经理	Trinh Tham
广告经理	Kristin Meier
广告经理	Tatiana Isaza
广告经理	Ben Kriz
广告经理	Zoë Innanen
广告经理	Paul Michel
广告经理	Christine Kwan
制作公司	Beach Lion
制作公司制片	Laura Nolasco
创意总监	Mike Nolasco
后期制作	Zulubot
导演	Mike Nolasco
导演	George Ault
导演	Jacob Gawrysiak
Managing Director	Tom Evans
Head of Production	Adam Palmer
Video Editor	Max Lawlor
Post Production Supervisor	Sarah Dayus
剪辑师	Felipe Chaparro
Colorist	Felipe Chaparro