标题 | Pizza Bank |
广告公司 | Zulu Alpha Kilo |
广告战役 | Fixed-Rate Pizza |
广告主 | Pizza Pizza |
品牌 | Pizza Pizza |
首次发布日期 | 2024 / 1 |
行业领域 | 餐馆与快餐 |
剧情简介 | Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023. |
媒体类别 | 电视 |
长度 | |
Agency | Zulu Alpha Kilo NY |
Creative Chairman | Zak Mroueh |
首席创意官 | Brian Murray |
首席创意官 | Jenny Glover |
创意总监 | Michael Siegers |
美术指导 | Michael Siegers |
创意总监 | Jonah Flynn |
文案 | Jonah Flynn |
文案 | Jackson Kemp |
ACD | Ivan Mallqui |
美术指导 | Ivan Mallqui |
客户经理 | Alyssa Guttman |
客户经理 | Alex Berube |
广告经理 | Adrian Fuoco |
广告经理 | Amber Winters |
广告经理 | Adam Williamson |
广告经理 | Raymond Luk |
Chief Strategy Officer | Heather Segal |
Strategy Director | Cameron Fleming |
广告公司制片 | Jesse Brook |
媒介公司 | Media Experts |
制作公司 | Suneeva |
导演 | Devon Ferguson |
EP | Geoff Cornish |
EP | Hannah Gill |
Food Stylist | Nicole Young |
Post | Zulubot |
制作公司 | Zulubot |
剪辑师 | Alain Elliott |
Colorist | Can Yuksel |
Online Artist | Felipe Chaparro |
Online Artist | Jeff Zablotny |
Assistant Editor | Adrian Gluvakovich |
Media/Comms Team | Faebri Michetti |
Media/Comms Team | MacKenzie McNevin |
Media/Comms Team | Lily Lazzara |
Media/Comms Team | Justin Gagnon |
Media/Comms Team | Maria Gomez |
PR Agency | spPR |
DP | Grant Cooper |
Line Producer | Mike Masters |
后期制作 | Lena Hamady |
音频 | Creighton Doane |