| 标题 | Subaru Crosstrek Wilderness |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Subaru Crosstrek: The True Urban Legend. |
| 广告主 | Subaru Corporation |
| 品牌 | Subaru |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 轿车 |
| 剧情简介 | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| 首席创意官 | Brian Murray |
| 首席创意官 | Jenny Glover |
| 执行创意总监 | Dean Lee |
| 美术指导 | Ryan Dzur. |
| 美术指导 | Tanios Nims |
| 文案 | Sam Cote |
| 广告经理 | Cynthia Bouris |
| 广告经理 | Gary Sappleton |
| 客户经理 | Corina Wilkes |
| 客户经理 | Hayley Blackmore |
| Strategy Director | Heather Segal |
| Strategy Director | Cameron Fleming |
| 媒介公司 | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| 广告公司制片 | Revital Grunberg |
| 制作公司 | someplace nice |
| 导演 | Hans Emanuel |
| 执行制片 | Chilo Fletcher |
| 执行制片 | Estelle Weir |
| Line Producer | Kyle Hollett |
| 摄影指导 | Byron Kopman |
| 后期制作 | Zulubot |
| 剪辑师 | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorist | Wade Odlum |
| 执行制片 | Hilda Pereira |
| 后期制作 | Spencer Butt |
| 音效 | Twins Music House |
| 音效 | Eggplant Music + Sound |
| 创意总监 | Adam Damelin |
| 音效设计公司 | Peter Pacey |
| 执行制片 | Nicola Treadgold |
| Managing Director | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorist | Sam Omand |
| Engineering | Benjamin Spiller |
| 制片 | Nicole Nadeau |
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- 广告公司:
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- 广告公司:
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