| 标题 | The Lagom Collection |
| 广告公司 | Proximity London |
| 广告战役 | The Lagom Collection |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 4月 2019 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 广告口号 | Make Your Own Trellis |
| 剧情简介 | Ikea’s new ‘Lagom Collection’ features a range of ‘products’ that don’t cost a thing. From upcycling empty jars to repurposing tins and making your own trellis, the collection features a series of inspirational ideas and tips to help people live more sustainably. Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life and help people to live more Lagom. An integrated campaign, which includes email and social elements, launches the collection. |
| 媒体类别 | 平面 |
| 执行创意总监 | John Treacy |
| Creative Director, Copywriter | Ian Cochran |
| 美术指导 | Jay Packham |
| 设计师 | Kirsty Ireton |
| 文案 | Tom Hughes |
| Business Director | Zoe Jones |
| 客户总监 | Francesca Kendle |
| 客户经理 | Alice Kenyon |
| Senior Planner | Chloe McMahon |
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