标题 | Dettol 1 |
广告公司 | McCann London |
广告战役 | Helping Protect What We Love Since 1933 |
广告主 | Reckitt Benckiser |
品牌 | Dettol |
首次发布日期 | 2021 / 6 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star. |
哲学 | Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most. |
媒体类别 | Billboard |
长度 | |
制作公司 | MindsEye |
音效 | Wave Studios |
导演 | MINDCASTLE |
后期制作 | Absolute |
Marketing Manager | Luca Tamagni |
Brand Manager | Justyna Dadal |
Brand Manager | Hattie Lanz |
制作公司 | CRAFT |
Agency TV Producer | Elin Tiberg |
创意总监 | Matt Crabtree |
创意团队 | Richard Holmes |
创意团队 | Simon Lotze |
Managing Partner | Kate Modeland |
Business Director | Naomi Beaumont |
Global Strategy Director | Karen Crum |
客户企划 | Matilda Ruffle |
客户企划 | Ipeknaz Erel |
客户总监 | Elena Kalogeropoulos |
客户经理 | Sophie Grierson |