标题 | Cliff |
广告公司 | Y&R Israel |
广告战役 | Cliff |
广告主 | DaimlerChrysler |
品牌 | Mercedes-Benz |
Posted | 3月 2009 |
行业领域 | 轿车 |
剧情简介 | The Brief: Strengthen awareness to the Mercedes new 4 wheel-drive model (M-Class) while keeping with the concept of the brand "Unlike any other". |
哲学 | Target audience: Adventurous, thrill-seeking, nature-loving drivers. |
问题 | The concept: Mercedes 4X4 will take you to places "unlike any other". |
媒体类别 | 平面 |
首席创意官 | Gideon Amichay |
执行创意总监 | Tzur Golan |
集团创意总监 | Yariv Twig |
美术指导 | Shirley Bahar |
文案 | Sharon Refael |