| 标题 | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely. |
| 广告公司 | M&C Saatchi |
| 广告战役 | The 3.5 Sec Bumper Ads |
| 广告主 | Jaguar Land Rover |
| 品牌 | Jaguar |
| Posted | 11月 2018 |
| 行业领域 | 汽车 |
| 剧情简介 | The creative idea: To emphasize Jaguar's speed we chose the shortest video format there is today to show that even the shortest format available is too long for such a fast car. So what to do with the time we have left? Donate it to those who really need it – Nonprofit organizations to whom every media exposure is valuable. |
| 媒体类别 | Pre-Roll |
| 创意总监 | Tzur Golan |
| 文案 | Uri Marek |
| 美术指导 | Alon Avni |
| 制作公司制片 | Ori Krasner |
| 广告公司制片 | Idit Zemmer |
More Work
SEE ALLSafe at home for 47 years
- 品牌:
- RB-DOORS
- 广告公司:
- M&C Saatchi
Elephant
- 品牌:
- Land Rover Defender
- 广告公司:
- M&C Saatchi