| 标题 | Groundhog Dreams |
| 广告公司 | Red Tettemer O’Connell + Partners |
| 广告战役 | Groundhog Dreams |
| 广告主 | Commonwealth of Pennsylvania |
| 品牌 | Pennsylvania Tourism |
| Posted | 1月 2009 |
| 产品 | Groundhog Dreams |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | It's year FIVE of the Groundhog franchise from the Pennsylvania Tourism Office. The half-decade campaign features another episodic adventure starring Groundhog and Shadow in their ongoing match of wits and guile. Of course it all leads up to their yearly face-off on February 2nd, Groundhog Day. This year we dive into the mind of Groundhog as he tries to fight off the demons of his dreams or a nightmare that's all too real? |
| 哲学 | As always, the dreams culminate fantastically on Groundhog Day 2009, February 2nd when the world will learn if Groundhog will wake up in time to see his shadow or go down as a famous piece of roadkill. Also, given this historic occasion the Quinquennial Anniversary of Groundhog vs. Shadow a commemorative dinner plate has been expertly crafted and shared with media and bloggers. And obviously, given the predicted clamor for this special memento, it will also be available for purchase on eBay. Each plate is signed by Groundhog and Shadow for authenticity and drives lucky recipients to this year's web destination: groundhogdreams.com. |
| 问题 | Groundhogdreams.com offers a journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog's surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares. See if Groundhog will escape the machinations of his dark side, or if he's seen his shadow once and for all. While at Groundhogdreams.com, visitors will also be able to vote on Groundhog's chances of survival, offer get well gifts, read dream interpretations, and sign up for updates to keep tabs on Groundhog's condition and latest mental adventures. |
| 媒体类别 | 网站 |
| 市场 | 美国 |
| 更多信息 | groundhogdreams.com |
| 执行创意总监 | Michael Barker |
| 首席创意官 | Steve Red |
| Technology Lead | Jason Marziani |
| 制片 | Joe Mosca |
| Music Director | Todd Taylor |
| 剪辑师 | Vic Carreno |
| 电影 | Chong Pak |
| 媒介总监 | Annie Heckenberger |
| 编程人员 | Ryan Blain |
| Interactive Designer | Ryan Blain |
| Interactive Designer | Matt Althouse |
| Interactive Creative Director | Ben Mallory |
| 摄影师 | Chris Sembrot |
| 文案 | Jeff Gonick |
| 文案 | Amanda Soehl |
| 客户主管 | Jen Ostrich |
| 客户主管 | Greg O'Loughlin |
| 客户主管 | Maggie Slomiany |
| 美术指导 | Steve Thompson |
| 导演 | Steve Thompson |
| 剪辑公司 | Red Alert |
| 音效设计公司 | Red Alert |
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- 品牌:
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- 广告公司:
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