| 标题 | Sword Play |
| 广告公司 | Red Tettemer O’Connell + Partners |
| 广告战役 | Tricks of the Trade |
| 广告主 | William Grant & Sons |
| 品牌 | Reyka Vodka |
| 首次发布日期 | 2015 / 7 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 剧情简介 | Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail. The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting. An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel. Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 执行创意总监 | Steve O'Connell |
| Maker | Steve Thompson |
| VP, Group Account Director | Jessica O'Conor |
| VP, Creative Director | Todd Taylor |
| 首席创意官 | Steve Red |
| Social Strategy | Annie Heckenberger |
| VP, Group Creative Director | Ryan Scott |
| 文案 | Megan Auld-Wright |
| Digital Maker | Brian McMicken |
| 客户经理 | Michelle Mitchell |
| Social Strategy | Allison Hartman |
| Category Marketing Manager, Reyka | Lindsay Prociw |
| Senior Brand Manager, Reyka | Greg Levine |
| Reyka Brand Ambassador | Trevor Schneider |
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