Francisco Samper
President at MullenLowe SSP3
Santa Fé De Bogotá, 哥伦比亚
标题#SheSpeaks
标题 (原始语言)#EllasHablan (Inglés)
广告公司
广告战役 #SheSpeaks
广告主 AB Inbev
品牌 Pony Malta
首次发布日期 2020 / 10
行业领域 饮料
剧情简介 Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
媒体类别 案例研究
长度
Chief Executive Officer (CEO)
首席创意官 Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)
Chief Innovation Officer
创意总监
创意总监
文案
客户总监
客户主管
Digital Director
Brand Manager
客户企划
Head of Production
动画
动画
动画
动画
音乐

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