| 标题 | Gatorade Billboard Refrigerator |
| 广告公司 | lew'lara\TBWA |
| 广告战役 | Billboard Refrigerator |
| 广告主 | PepsiCo Inc. |
| 品牌 | Gatorade |
| 首次发布日期 | 2014 / 1 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | Sideline billboards are a common sight at soccer stadiums. As a result, people hardlyeven notice them anymore. With a small budget and lots of creativity, we overhauleda Gatorade sideline billboard by turning it into a fridge full of Gatorade bottles thatplayers could drink from to replenish nutrients lost during a match |
| 结果 | With a low budget we achieved 104 teams. In 22 days. On 343 matches. 23 thousandliters of sweat. 15 thousand liters of Gatorade. 6.5 million people watched thechampionship. 3 million people watched the final on Rede Globo, the biggest TVChannel in Brazil. The activation was broadcast live by Brazil’s main sportsnetworks: Globo, ESPN and SporTV. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 巴西 |
| 创意总监 | Manir Fadel |
| 创意总监 | Felipe Luchi |
| 创意总监 | Cesar Herszkowicz |
| 创意团队 | Bernardo Romero |
| 创意团队 | Vinny Couto |
| 创意团队 | Ricardo Dolla |
| 客户经理 | Valentina Ursini |
| 客户经理 | Gabriela Marino |
| 制作公司 | 7 Films |
| 剪辑师 | Roberto Pereira |
| 音效制作 | Mugshot Sound Producer |
| 画外音 | Animal Studios |
| 摄影师 | Paola Vianna |
| 摄影师 | Thiago Angst |
| Retoucher | Andre Santos |
| RTV | Luzia Oliveira |
| RTV | Michele Pavao |
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