| 标题 | Domain Campaign |
| 广告公司 | The CooperGroup Ltd |
| 广告战役 | Domain Campaign |
| 广告主 | Register.com |
| 品牌 | Register.com |
| Posted | 8月 2000 |
| 行业领域 | 网站（不包括互联网服务供应商） |
| 剧情简介 | A personalized self-mailer was designed to promote how easy and inexpensive it is to create your own Web address by using register.com. |
| 哲学 | First use personalization along with a strong, appealing proposition: Make a name for yourself on the Web...yours! From there we first clarified what Domain Registration is, and why it'a valuable and timely thing to do. From there the copy reveals the ease and benefits of letting register.com do the work for you and finally, encourages the recipient to go to the register.com Web site to sign up. |
| 问题 | To both inform the recipient and provide an effective call to action. It could not be assumed that the audience already knew what a Web address is, and how valuable it is today to have one, even if they already have an e-mail. address. |
| 媒体类别 | Direct Marketing |
| 市场 | 美国 |
| 创意总监 | Harold Cooper |
| 文案 | Robert Newell |
| 美术指导 | William O'Brien |
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