| 标题 | Appeal Week Launch |
| 广告公司 | Saatchi & Saatchi New Zealand |
| 广告战役 | Appeal week lunch |
| 广告主 | Women's Refuge |
| 品牌 | Women's Refuge |
| 首次发布日期 | 2010 / 7 |
| 行业领域 | 反对家暴、性虐待 |
| 广告口号 | Invitation to the 2010 Women's Refuge Appeal Week Launch |
| 剧情简介 | To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage. |
| 媒体类别 | 平面 |
| 客户经理 | Dawn Marrs |
| 客户经理 | Claire Dooney |
| 文案 | Samantha Jukes |
| 美术指导 | Phoebe Smith |
| 创意总监 | Tony Haigh |
| 创意总监 | Scott Henderson |
More Work
SEE ALLLiving Memories
- 品牌:
- Brake
- 广告公司:
- VMLY&R New Zealand
Living Memories
- 品牌:
- Brake
- 广告公司:
- VMLY&R New Zealand
Living Memories
- 品牌:
- Brake
- 广告公司:
- VMLY&R New Zealand
Samuel
- 品牌:
- Brake
- 广告公司:
- VMLY&R New Zealand