Sonal Dabral
Group Chief Creative Officer & Vice Chairman at Ogilvy India
Mumbai, 印度
标题Ghost Stories
广告公司
广告战役 Ghost Stories
广告主 Pidilite Industries Limited
品牌 Fevicol
首次发布日期
行业领域 油漆、油漆刷、木材保护剂、粘结剂
剧情简介 Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.

Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.

Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
媒体类别 广播
长度
首席创意官
首席创意官
首席创意官
首席创意官
集团创意总监
创意总监
文案
制作公司
制作公司制片

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