| 标题 | Ghost Stories |
| 广告公司 | Ogilvy India |
| 广告战役 | Ghost Stories |
| 广告主 | Pidilite Industries Limited |
| 品牌 | Fevicol |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
| 剧情简介 | Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives. Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. |
| 媒体类别 | 广播 |
| 长度 | |
| 首席创意官 | Sonal Dabral |
| 首席创意官 | Kainaz Karmakar |
| 首席创意官 | Harshad Rajadhyaksha |
| 首席创意官 | Sukesh Nayak |
| 集团创意总监 | Amitabh Agnihotri |
| 创意总监 | Karunasagar Sridharan |
| 文案 | Karunasagar Sridharan |
| 制作公司 | Shankh Studio |
| 制作公司制片 | Manohar Nayak |
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