Remember when banners seemed like the forefront of advertising technology? Probably not. In fact, these days you may not even notice them, except when they gum up your YouTube viewing experience. With this in mind, Fevicol adhesive in India and its agency Ogilvy came up with a fun pre-roll idea. During what appear to be pre-roll ads for other products, characters get stuck fast to the Fevicol banner as soon as it appears. The agency says the approach complements Fevicol’s humorous TV ads. It’s always good to stick to your brand positioning. |
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| 标题 | Sticky Banner |
| 广告公司 | Ogilvy India |
| 广告战役 | Sticky Banner |
| 广告主 | Pidilite Industries Limited |
| 品牌 | Fevicol |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 广告口号 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 问题 | 仅限订阅者 |
| 结果 | 仅限订阅者 |
| 媒体类别 | Pre-Roll |
| 长度 | |
| 首席创意官 | P...sh P...ey 仅限订阅者 |
| 首席创意官 | S...l D...al 仅限订阅者 |
| 首席创意官 | K...az Ka....ar 仅限订阅者 |
| 首席创意官 | H....ad Raj......sha 仅限订阅者 |
| 创意总监 | A....bh Ag.....ri 仅限订阅者 |
| 文案 | Ka......gar Sr.....an 仅限订阅者 |
| 美术指导 | C....yu P....de 仅限订阅者 |
| 导演 | P...s Kh.....at 仅限订阅者 |
| 制作公司 | ..x O...ce 仅限订阅者 |
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