Virgin Atlantic - "Love Story"

Network BBDO

Network BBDO Johannesburg, 南非

9342

标题	Love Story
广告公司	Network BBDO
广告战役	Love Story
广告主	Virgin Atlantic
品牌	Virgin Atlantic
Posted	4月 2005
产品	Upper Class Suite
行业领域	航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介	This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
哲学	To illustrate the benefit of the Upper Class suite we mocked airlines who don't provide suites (all of them) instead providing a standard Business Class seat where someone sits or sleeps next to you. The thought was that if you wanted to sleep with the person sitting in the seat next to you, you would have married them.
问题	The problem wasn't so much a problem as an opportunity. The opportunity to launch the Virgin Upper Class suite, a way of traveling that gives you total privacy and means that you don't have to sit next to anyone, or sleep next to them if it's a long flight.
媒体类别	影视
长度	60 seconds
市场	南非
Soundtrack	How Deep is Your Love
制作公司	Velocity Films
剪辑师	Ricky Boyd
文案	John Davenport
导演	Greg Gray
客户主管	Candice Short
美术指导	Philip ireland
广告公司制片	Caroline Switala
制作公司制片	Helena Woodfine
创意总监	Mike Schalit
音乐	Bee Gees