Gender based violence - "Hurt people, hurt people "

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HelloFCB+ Cape Town , 南非

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该广告属于ACT Responsible项目展品

品牌: Gender based violence
国家: 南非

广告主: The Western Cape Government’s GBV

标题	Hurt people, hurt people
广告公司	HelloFCB+
广告战役	Hurt people, hurt people
广告主	The Western Cape Government’s GBV
品牌	Gender based violence
首次发布日期	2023 / 2
行业领域	政府信息与服务
剧情简介	Cape Town, South Africa. Research shows that majority of men who abuse women have been victims of abuse themselves. he Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government’s GBV Command Centre for the pain and abuse inflicted on them in their lifetime.
哲学	Film shows a young boy’s journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child. Showing the abuser as the abused and eliciting understanding for the perpetrator of abuse as a victim is something that needed to be carefully handled. In no way could the campaign be seen to be making excuses for abusive behaviour or absolving men of responsibility for their actions.
媒体类别	Web Film
长度	100 seconds
首席创意官	Mike Barnwell
执行创意总监	Jacquie Mullany
创意总监	Ntobeko Ximba
Senior Producer	Khosi Khumalo
客户经理	Rebecca Jacobs
Business Unit Director	Talia Backos
制作公司	Romance Films
Head of Production	Greg Gray
执行制片	Helena Woodfine
摄影指导	Adam Bentel
Line Producer	Shannon McDougall
Production Art Director	Will Boyes
Wardrobe / Stylist	Elaine Jeacocks
Head of Research	Maghiel Van Dorssen
剪辑师	Ricky Boyd
剪辑公司	Deliverance
Music and Audio Production House	Pressure Cooker
音乐作曲家	Andries Smit
Post Production Creative Director	James Matthes
Creative Producer	Astrid Iverson
Sound Designer and Final Mix Engineer	Kyle Koekemoer
Post Production Online	Deliverance
Post Production Offline	Deliverance