| 标题 | 2030 What are you doing? |
| Brief | How are you contributing to the future? What if you looked at the calendar every morning and asked yourself: “What are you doing?” In partnership with the UN, Lavazza and its agency selected 17 stories of people who are already playing their part, and depicted them on its calendar. |
| 广告公司 | Armando Testa Group |
| 广告战役 | 2030 What are you doing? |
| 广告主 | Lavazza |
| 品牌 | 2018 Lavazza Calendar |
| Posted | 11月 2018 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 剧情简介 | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.In 2017 Lavazza affirmed this commitment even more forcefully by supporting the 17 Global Goals, so establishing itself as a leading player in sustainability and spreading awareness of the message of UN all over the world but above all in Italy, where until last year, 7 out of 10 Italians did not know the Global Goals, but always where 84% declared themselves in favor of policies for sustainable development (Report of the European Observatory on Security, by Demos & Pi).That’s why we turned Calendar, the most important CSR project of Lavazza, in an artistic megaphone. |
| 媒体类别 | Direct Marketing |
| 执行创意总监 | Michele Mariani |
| 创意总监 | Andrea Lantelme |
| 美术指导 | Andrea Lantelme |
| 创意总监 | Federico Bonenti |
| 文案 | Federico Bonenti |
| Graphic Designer | Michela Repellino |
| 客户经理 | Nicola Crivelli |
| 客户经理 | Gina Graci |
| 摄影师 | Platon |
| Photographer Assistant | Jason Willheim |
| Photographer Assistant | Colin Hughes |
| Photographer Assistant | Clément Dauvent |
| Photographer Assistant | Jonathan Santoro |
| 制作公司 | THE BOX FILMS |
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