| 标题 | Light Fantastic |
| 广告公司 | Roose & Partners |
| 广告战役 | Powerball 2 in 1 - Reckitt Benckiser |
| 广告主 | Reckitt Benckiser |
| 品牌 | Finish |
| Posted | 12月 2000 |
| 产品 | Powerball 2 in 1 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 广告口号 | Our Ultimate Finish |
| 剧情简介 | In the low interest area of dishwasher detergent, and despite fierce competition from P&G, Finish remains the undisputed market leader. Based on the insight that consumers were not motivated by soft, emotional values, Roose developed an advertising style that was consistently cool, clinical and efficient. The TV launch of innovations such as the Powerball system has put clear blue water between Finsh and its rivals. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Nick Fordham |
| 文案 | Nick Fordham |
| 美术指导 | Danny Lloyd |
| 广告公司制片 | Mary Anne Clair-Ford |
| 音效设计公司 | Andy Shariff |
| 制作公司 | The Clinic |
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