Partnership to End Addiction - "Start with Connection"

DiMassimo Goldstein

DiMassimo Goldstein New York, 美国

1910

标题	Start with Connection
广告公司	DiMassimo Goldstein
广告战役	Start with Connection
广告主	Partnership to End Addiction
品牌	Partnership to End Addiction
Posted	12月 2020
行业领域	反对吸毒、酗酒及吸烟讯息
剧情简介	Partnership to End Addiction has launched a campaign emphasizing the importance of personal connection in addressing our nation’s drug and alcohol addiction crisis. The “Start with Connection” campaign from agency DiMassimo Goldstein features a 3D-animated series of ads, including this piece in which parents are urged to reduce the emotional distance between them and their kids as a means to help combat substance abuse. The public service work is driven in part by the song “Salt and the Sea” by twice Grammy-nominated band The Lumineers. “The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, chief marketing officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.”
媒体类别	Flash动画
长度	73 seconds
Soundtrack	Salt and the Sea by The Lumineers
创意总监	Chris Martin
Chief Creative Director	Mark DiMassimo
执行创意总监	Paul Fix
Head of Design	Claudia Mark
创意总监	Claudia Mark
Associate Creative Director/Art Director	Katheryn Renfroe
Associate Creative Director/Copywriter	Trevor Hickey
VFX Company	Bonfire
动画	Bonfire